SENSIBLE STOCK INVESTING presents a methodology for the
individual investor. My mission is to guide through...
  • education
  • simplification
  • a proven approach
  • tools for success

Learn how you can be a Sensible Stock Investor. Start by...
  • purchasing the book, or
  • signing up for my free bi-weekly newsletter (use the
    "Become a Member" button), or
  • reading a few of the free articles (use the "Free Article
    Library" button to the left)

Sincerely,
Dave Van Knapp

"The best book on
stocks I have read so
far!"
Sign up for free
newsletter
every other
Wednesday.
Dear Fellow Investor,

Are you wondering how to get started in stock investing?
Has the sub-prime mess and credit crisis got you confused?
Are you holding stocks you should really sell?
Do you truly understand the stock market?
Are you overwhelmed by information overload?

SENSIBLE STOCK INVESTING: How to Pick, Value, and Manage Stocks has a 5-
star reader rating on Amazon.com, with accolades like these:
  • "The best book on stocks I have read so far!"
  • "A virtual bible for the individual investor"
  • "This book does the impossible"

I am proud to receive comments like that for this book that I designed specifically
for busy individuals.

The Challenge for Individual Investors

The biggest challenge for individual investors is time. You need tools and
guidelines to help cut through information overload and simplify confusing
jargon. You also need self-awareness and sound strategies to keep "bad investor
psychology" from sabotaging your own efforts.

Once those problems are solved, you can attain superior results: performance
that consistently meets or exceeds your reasonable goals, while minimizing risk
to your hard-earned money.

Many investors are stuck at an unproductive level. They lack the knowledge and
techniques to pick good stocks at good values. They buy and sell at the wrong
times. They act on hot tips, influenced by self-defeating emotions. They do not  
conduct their investing in a businesslike fashion.

How SENSIBLE STOCK INVESTING Will Help

My book is a step-by-step guide that is sophisticated enough for the experienced
investor, but also clear enough for the beginner to understand and implement
immediately. While based on sound theory, the book is not an academic tome.
You need not be a math major, economics expert, or experienced investor to use
it.

With its help, you will build your knowledge and develop a sound, systematic
approach that helps you make better investment decisions. Decisions that are
rational; fact-based; unemotional; strategic; and that you can execute
methodically. You will learn how to...

•        Separate good companies from bad ones, so you can concentrate on the
best candidates for investment;

•        Value stocks accurately, so you can find the bargains among desirable
stocks; and

•        Manage your portfolio optimally, so that your buy, hold, and sell decisions
generate the greatest cumulative returns.

I call someone who does these three things a “Sensible Stock Investor.”

Does It Work?

You may be wondering, “Can a system designed for the individual outperform
mutual funds, brokerage house recommendations, investment newsletters, and
the market itself?”

The answer is “Yes.” In fact, while writing S
ENSIBLE STOCK INVESTING, I
created and funded two portfolios to demonstrate my approach in action. One
portfolio is designed mainly for capital gains, the other for a combination of
capital gains and dividends. The portfolios are still running, and their results are
updated monthly on this Web site.

The portfolios are not “models.” They do not ignore commissions and transaction
costs. They are actual real-money portfolios, maintained at E-Trade.

Since their inceptions in 2001 and 2002, the combined portfolios have beaten the
market.  
The first portfolio has risen 150% more than the S&P 500 Stock Index
during its existence, and the second has gained
27% more, while also providing
significant dividends.

Find Out More

There is a lot more to tell you about SENSIBLE STOCK INVESTING. Please use
the following links to answer these FAQ's:


Best wishes for your investing success,

Dave Van Knapp
"A virtual bible for the
individual investor."
PRICE REDUCTION ANNOUNCEMENT

SENSIBLE STOCK INVESTING's new iUniverse "Star" edition
is now available for just
$12.89,
or 46
% below its original price.
JULY, 2008
SENSIBLESTOCKS .COM
Dedicated to the success of the individual investor