Two Ways to Make Money in the Stock Market: Capital Appreciation and Dividends
by David Van Knapp, author of
SENSIBLE STOCK INVESTING: How to Pick, Value, and Manage Stocks and THE TOP 40 DIVIDEND STOCKS FOR 2010: How to Generate Wealth or Income from Dividend Stocks
October, 2009
In stock investing, there are two ways to make money:
Capital appreciation
Dividends
Indeed, the equation for total performance is Total Returns = Capital Gains (or Losses) + Dividends Received. Notice that the dividends are always positive, while capital gains can in reality be capital losses.
I have come to believe that these two goals are very different and that each requires its own strategy. In seeking to achieve each strategy, one should use techniques and tactics that are distinct and tailored to that goal and strategy.
In a nutshell, investing for capital appreciation is "buy low, sell high." It is what most investors think of first when they think about stock investing. It is what the news reports on "How the markets did today" are all about. When they tell you whether the Dow went up or down, they are talking about stock prices only. Dividends are ignored. On this Web site, investing for capital gains is the main subject in the second column of the site map, the FAQ about stock investing, and many of the free articles. Investing for capital appreciation is mainly what my first book, Sensible Stock Investing, is about. The Capital Gains Portfolio tracked on this site is about investing for capital appreciation.
Investing for dividends, on the other hand, is about the accumulation of wealth by collecting dividends from stocks that kick out healthy, reliable, and growing cash streams to their shareholders. The dividends can be re-invested to accelerate the wealth accumulation process, or they can be cashed out immediately and used as current income. Some resources on this Web site aimed at dividend investors are the third column of the site map, the FAQ about dividend investing, many of the free articles, and of course my annual e-books called The Top 40 Dividend Stocks. There is a Dividend Portfolio tracked here, and the tailor-made strategy governing that portfolio is also discussed on this site.
It is always a good idea to be clear about what your goals are in investing in stocks. I advocate writing out your goals and strategies. There is nothing wrong with shooting for both goals; I do that myself, as reflected in the two portfolios. But I encourage you to segregate your portfolios for the two fundamental goals-- capital appreciation and dividends--and to develop separate strategy or policy statements for each of them.
There are many commonalities across both goals, of course: Selecting excellent companies, buying them at advantageous prices, and managing your portfolio well are best practices that apply to either strategy.
But there are important differences:
The types of stocks one buys for capital appreciation or for dividends may have very different characteristics. For example, so-called "growth" stocks or ETFs will predominate in a portfolio aimed at capital gains. On the other hand, the dividend yield is hugely important in considering stocks for a dividend portfolio, while that may be irrelevant in a "growth" stock.
The ways one controls risk after purchase will probably be different. In a capital gains strategy, stop-loss orders can be an important way to protect profits and curtail losing positions. In a dividend portfolio, on the other hand, stop-loss orders may not be used at all.
It's always a good idea in investing to "keep your eye on the ball." But the ball is different in the two strategies. In capital-gains investing, the ball is growth through price increases. In dividend investing, the ball is ever- increasing dividend streams.
It probably would be going too far to say that the dividend investor stops caring about the prices of his or her stocks, but those prices truly take on less importance. The fact is, the truly committed dividend investor measures the value of his or her portfolio by its ability to spin out ever-increasing cash streams. That becomes way more important than how much money one could receive if the portfolio were liquidated. As a result, the dividend investor often welcomes price dips: It provides the opportunity to gather more shares for the same amount of money, which leads directly to a jump in the dividend stream because of the larger number of shares owned.
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