Dedicated to the success of the individual investor
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Mission Statement
The mission of SensibleStocks.com is to help self-directed
individual investors with fact-based, practical, and actionable
information that they can use to profit in the stock market.
Values
(1) Devoted to the individual investor. The individual investor has needs that are
different from institutional investors. Chief among these is a limited amount of time to devote to
investing. SensibleStocks.com is dedicated to meeting these needs for the hands-on individual
investor by providing education, guidance, and tools for success.
(2) Gaining an edge. Peter Lynch was correct when he said, “the amateur investor has
numerous built-in advantages that, if exploited, should result in his or her outperforming the
experts, and also the market in general.” SensibleStocks.com will help the individual exploit
these advantages and create an edge where it can.
(3) Fact-based. SensibleStocks.com is non-ideological. There is no "correct" style of
investing. All information and strategies are fact-based and based on raising the odds of
success. We try out diverse viewpoints. We go where the facts lead us.
(4) Non-hyperbolic. SensibleStocks.com is meant to guide and educate, not bowl you
over with unbelievable claims and promises. Its approach is to apply common sense and
intelligence to facts. Its goal is realistic, profitable results.
(5) Transparent. All information provided or published on Sensible Stocks.com is
identified as to source. No secret formulas or proprietary algorithms are used. Everything can
be checked out by the user. We aim to simplify concepts wherever possible.
(6) Educational: The best investors know what they are doing, and why. SensibleStocks.
com does its best to explain the reasoning and facts behind all information that it presents. We
encourage our users to think for themselves, read about investing, and never stop learning.
(7) Clear and concise: All writing on SensibleStocks.com, or contained in its
publications, is written with the intent to be clear and understandable. Jargon is kept to a
minimum and defined when it is used. The intent is to provide sensible guidance.
(8) Flexible. In keeping with its fact-based approach, SensibleStocks.com encourages its
users to modify or tweak its systems when the reader sees a better way. All scoring systems--
for stocks, stock valuations, etc.--are open-ended, so that the reader can add, drop, or modify
approaches without unbalancing the overall system.
(9) Rational: Research shows that investors often sabotage themselves with self-defeating
emotions. SensibleStocks.com strives to treat investing like a business, characterized by
dispassionate, logical decision-making. We believe that the market is rational over the long
term, and that it rewards intelligent decisions.
(10) Fun. Stock investing should be fun. Don’t put your money into companies that make or
do anything you don’t admire. Don't let the investing process wear you down. If it becomes
onerous, take a break, or turn some or all of your investing over to mutual funds or an advisor
that you trust.
(11) Innovative. SensibleStocks.com represents original, "blank sheet of paper" thinking.
That approach often leads to unique and innovative strategies, procedures, and stock picks.
(12) Expansive. Through education, guidance, tools, and hands-on experience, I want to
help grow the universe of capable, successful individual investors who have the confidence to
make their own investment decisions.
(13) Results oriented. The best measures of investment success are TOTAL RETURNS
and SAFETY. SensibleStocks.com measures itself along those scales. We are accountable. All
portfolios are funded by the author with his own money. They are real-life (not "model")
portfolios and their results are published.