Author Dave Van Knapp
Table of Contents for
SENSIBLE STOCK INVESTING:
How to Pick, Value, and Manage Stocks
CONTENTS

PART A.  INTRODUCING SENSIBLE STOCK INVESTING
Chapter A-1.        Stocks: The Best Way to Build Wealth
Chapter A-2.        The Sensible Stock Investor
Chapter A-3.        The Three Steps to Sensible Stock Investing [
excerpt from this chapter]
Chapter  A-4.       Risk and Time Horizons

PART B.   THE STOCK MARKET
Chapter B-1.        What Is the Stock Market, Anyway?
Chapter B-2.        Stock Indexes
Chapter B-3.        What Determines Stock Prices?
Chapter B-4.        Is the Market Efficient? Is it Rational?
Chapter B-5.        Bull Markets, Bear Markets, and Bubbles

PART C.  PICKING COMPANIES
Chapter C-1.        A Sensible Approach to Picking Companies [excerpt from this chapter]
Chapter C-2.        Are Established Companies or “Emerging Opportunities” Better Bets?
Chapter C-3.        Subdividing the Universe of Companies  
Chapter C-4.        Megatrends
Chapter C-5.        What’s the Story? Buy Dominant Companies
Chapter C-6.        Inherently Unplayable and Risky Companies
Chapter C-7.        The Company as a Financial “Black Box”
Chapter C-8.        Financial Evaluation Factors
Chapter C-9.        Dividends as a Company Evaluation Factor [
excerpt from this chapter]
Chapter C-10.      Bonus Points
Chapter C-11.      Putting It All Together: A Company Scoring System

PART D. VALUING STOCKS
Chapter D-1.        What is Valuation and Why Do You Need It? [excerpt from this chapter]
Chapter D-2.        Common Ways to Value Stocks
Chapter D-3.        Valuation Ratios
Chapter D-4.        Dividends as a Valuation Tool  [
excerpt from this chapter]
Chapter D-5.        Putting It All Together: Valuing a Stock

PART E.  MANAGING YOUR PORTFOLIO
Chapter E-1.        Managing a Portfolio Is Different From Picking Stocks
Chapter E-2.        Managing Risk
Chapter E-3.        Types of Stocks
Chapter E-4.        Momentum
Chapter E-5.        Timing
Chapter E-6.        Concentration and Diversification
Chapter E-7.        Articulating Your Stock Investment Strategy
Chapter E-8.        When to Buy
Chapter E-9.        When to Sell
Chapter E-10.      Summary of Portfolio Management

PART F.  BUILDING A REAL PORTFOLIO
Chapter F-1.        Getting Started
Chapter F-2.        Evolution of Sensible Tools
Chapter F-3.        Real-Life Buying and Selling
Chapter F-4.        Focusing the Portfolios on Different Missions
Chapter F-5.        Actual Results
Chapter F-6.        Lessons Learned

APPENDICES

APPENDIX I.  SAMPLE FORMS

Form 1.        Easy-Rate™ Stock Rating Sheet
Form 2.        Story Questionnaire
Form 3.        Shopping List
Form 4.        Timing Outlook
Form 5.        Portfolio Review

APPENDIX II.  ANNUAL CALENDAR FOR THE SENSIBLE STOCK INVESTOR

ABOUT THE AUTHOR

ACKNOWLEDGEMENTS

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