SENSIBLESTOCKS .COM
Dedicated to the success of the individual investor
Do Your Goals Match Mine?
I write for the individual investor.

I write articles, books, and other materials for people who want to profit
through their own stock investing. As individuals with full lives, they have
other demands on their time or don't know how to get started. I present
straightforward methods for picking stocks, valuing them, and managing a
stock portfolio. I target both beginning and experienced investors alike.

The people I write for want to:

  • Build wealth or create immediate income streams. My target audience is
    optimistic but not irrationally exuberant. They are realistic but believe (correctly)
    that an individual investor has a good chance to succeed in the stock market.
  • Do their own stock investing. My goal is to help self-directed individuals with a
    do-it-yourself mentality. You needn't be a math whiz or have business training to
    become an intelligent investor. In fact, individual investors often have certain
    advantages over Wall Street pros.
  • Minimize risk and maximize returns. My philosophy leans toward loss control.
    Click here for a free article that explains why avoiding losses is vital to your overall
    returns.
  • Pick great stocks. There are usually clear differences between great companies
    and lousy ones. Click here for an article on this subject. And remember, not every
    great company is a great investment--it needs to be priced right, or else it's no
    bargain.
  • Cut through the complications of stock investing. I emphasize
    "sophisticated simplicity" for the time-pressed individual. Road maps, tools, and
    easy-to-use look-up tables help you translate data into actionable information. No
    prior knowledge of financial or investing concepts is required.
  • Have rationality triumph over emotion. Many investors fail because they make
    uninformed snap judgements or "fall in love" with a stock. I'll help you not to do
    that. Click here for an article about self-defeating emotions in investing.
  • Learn a straightforward way to value stocks. Recognizing what's a good
    price and a bad price is a key skill in successful investing. I'll show you how. Click
    here for an article on stock valuation.
  • Understand the stock market. I write in clear, concise, jargon-free English. My
    goal is for you to understand. Good investing concepts aren't secrets--they are
    simply things you should learn if you want to be a competent investor.
  • Know when to buy, hold, and sell. That's what it comes down to--making good
    decisions in a timely fashion.
  • An approach that is not tied to a single blockbuster idea, magic formula,
    "#1 Rule," or secret. I write for sensible people. Look elsewhere for hyperbole,
    extravagent claims, and the like. You won't find them here.
  • Have fun investing. Going back to the first bullet point above, building wealth or
    creating an immediate income stream is fun, don't you think?
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Author Dave Van Knapp