Author Dave Van Knapp
Why Read SENSIBLE STOCK INVESTING?
SO YOU WANT TO...

  • Do your own stock investing. This book shows you how, step by step. You
    needn't be a math whiz or have business training to become an intelligent
    investor. Click here for an excerpt from the book that introduces the three
    basic steps of SENSIBLE STOCK INVESTING. Click here for a free article
    explaining why the individual investor has certain advantages over Wall Street
    pros.
  • Minimize risk and maximize returns. SENSIBLE STOCK INVESTING
    shows you a very loss-controlled approach. Click here for a free article that
    explains why avoiding losses is vital to your overall returns. In my portfolios,
    the goal is never to lose 10% from any value the portfolio attains. I am not
    aware of any other investment approach (or mutual fund) with that specific a
    goal.
  • Learn an easy way to identify which companies are candidates for
    your investment dollar. Most of them are not, you know. They are sucker
    bets. There are usually clear differences between great companies and lousy
    ones. Click here for an article on this subject. And remember, not every great
    company is a great investment--see below on valuing stocks.
  • Cut through the complications of stock investing. SENSIBLE STOCK
    INVESTING emphasizes simplicity for the time-pressed individual investor. I
    provide tools and easy-to-use charts to help you translate data into actionable
    information.
  • Finally have rationality triumph over emotion. My systematic approach
    shows you how to make your decisions before they're needed--so you aren't
    forced to make urgent decisions in the heat of a fast-moving market.
  • Learn a straightforward way to value stocks. Recognizing what's a good
    price and a bad price is the next important skill--after identifying excellent
    companies--in successful investing. I'll show you how. Click here for an article
    on stock valuation.
  • Understand the stock market. This book gives you the basics--in clear,
    straightforward language--that most investors ought to know, but many do not.
    These aren't secrets--they are simply things you should learn if you want to be
    a competent investor.
  • Build a dividend portfolio. Dividends play an important role throughout
    SENSIBLE STOCK INVESTING--in evaluating companies, in valuing their
    stocks, and so on. Click here for a description of my special stidy, THE TOP
    40 DIVIDEND STOCKS FOR 2008: How (and Why) to Build a Cash
    Machine of Dividend Stocks.
  • Know what to do and when to do it. SENSIBLE STOCK INVESTING is
    laid out beautifully and presents a step-by-step guide. Click here to see the
    book's table of contents.
  • When to buy, hold, and sell. That's what SENSIBLE STOCK INVESTING
    is all about: making good decisions in a timely fashion.

SPECIAL FEATURES AND BENEFITS

  • Clear everyday language, suitable for beginners and experienced investors
  • Two real life portfolios, created especially for the book, which demonstrate
    the principles--and success--of SENSIBLE STOCK INVESTING
  • A complete list of lessons learned from these stock portfolios
  • Analytical tools and forms to simplify your tasks, including
  • The trademarked Easy-Rate Stock Rating Sheet,
  • The Shopping List, and
  • The Portfolio Review
  • An annual calendar reminding you what to do each month
  • A proven, transparent, flexible method for stock investing that will help you
    move forward with confidence
  • An approach that is not tied to a single blockbuster idea, magic formula, "#1
    Rule," or secret. Rather, SENSIBLE STOCK INVESTING views investing
    through a variety of lenses. It blends the best ideas from all schools of
    investment theory into a practical set of principles and practices
  • An emphasis on risk management throughout the book
  • Efficiency and "sophisticated simplicity" for the time-pressed individual
    investor
  • Illustrations, tables, summaries, and other aids to understanding
  • Backed by years of research, both academic and practical

WHO SHOULD READ THE BOOK?

SENSIBLE STOCK INVESTING is designed for both beginning and
experienced investors alike. It is very clearly written and presumes no prior
knowledge of the stock market or financial concepts.

You do not have to be a financial genius, good at math, a trained economist, or
have an MBA to be a successful individual investor. More important are qualities
like the following.

  • Desire to build wealth
  • Self-directed, with a do-it-yourself mentality
  • Looking for a road map to cut through the informational clutter
  • Logical, objective, and disciplined (at least most of the time)
  • Looking for a sound investing methodology
  • Feel “I can do this”
  • Optimistic but not irrationally exuberant
  • Believes an individual investor has a chance on Wall Street
  • Independent thinker, willing to question conventional wisdom
  • Prudent, but willing to take some measured risks
  • Open to the idea that investing can be fun
  • Willing to devote a few hours a month to do your own research
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This page tells you the features and benefits of SENSIBLE STOCK INVESTING:
HOW TO PICK, VALUE, AND MANAGE STOCKS. The page is divided into
three sections:
  • So You Want to...
    Read this to match your goals with the content of the book that will help
    you reach your goals.
  • Special Features and Benefits
    Lists the unique approaches taken in the book and their benefits to you.
  • Who Should Read the Book?
    Describes the target audience for the book.
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